Three ways to work with me, in sequence. Each answers the first commercial question before moving to the next, so effort follows evidence rather than instinct.
A free, ten-minute self-assessment. The fastest way to see whether your acquisition economics need a closer look.
The comprehensive CLV:CAC measurement. The definitive answer to what a customer costs and what they return, built to a standard the board will accept.
Hands-on leadership that fixes what the diagnostic finds, in the order the ratio dictates.
Most fractional leaders start fixing on day one. I start by asking what a customer costs, and what they are worth.
More campaigns, more pipeline, more activity. That is where most engagements begin. I begin by establishing what a customer costs and what they are worth, then fix what that answer makes a priority. Fixing the right question beats perfecting the answer to the wrong one.
Ongoing marketing leadership on a fractional basis, governed by your unit economics and reported in the language your board uses.
A defined engagement to repair a specific weakness the diagnostic has found, with a clear commercial objective and an end point.
The diagnostic can be licensed, or white-labelled under your own brand.
Take the free self-assessment, or get in touch to discuss the diagnostic and what follows.