Last updated · 10 August 2026
This notice explains what personal data Why Marketing collects, why, and what rights you have over it. It is written to be read, not to bury the point.
Who we are
Why Marketing is a B2B commercial advisory practice founded by Alan Edwards. Why Marketing is a trading name of Maklain Partners Limited, a company registered in England and Wales (No. 17381124), with its registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. For the purposes of UK data protection law, Maklain Partners Limited is the data controller for the personal data described here, and is registered with the Information Commissioner's Office under registration reference ZC215976. You can reach us at alan@why-marketing.com.
What we collect
We collect only what is necessary to respond to an enquiry, deliver a requested asset, and run the site.
| Gate form | First name, last name, job title, company, and company email address, submitted to access a gated resource. |
| Contact form | First name, last name, company email, company, and the content of your message. |
| Marketing preference | Whether you have ticked the optional box asking to receive occasional insights from us. |
| Diagnostic & plan intake | The business and financial figures you enter to produce your report, such as marketing spend and customer economics. Used only to generate your report. |
| Purchase | Your name, company and company email, and the record of a report you have bought. Card payments are handled by Stripe; we do not see or store full card details. |
| Functional cookie | One first-party cookie that remembers a resource you have already unlocked, so you are not asked again. It does not track you. |
| Server logs | Standard technical logs (such as IP address and timestamps) retained briefly for security and diagnostics. |
Why we collect it, and our lawful basis
We process this information on the following bases under UK GDPR:
- Legitimate interest, and taking steps at your request, for responding to enquiries and delivering assets you have asked for.
- Consent for occasional marketing insights, given only if you tick the optional box, and withdrawable at any time.
How it is stored, and who processes it
Your data is held securely and shared only with the processors needed to run the service, each acting on our instructions under its own data-processing terms:
| Netlify | Website hosting and the serverless functions that handle forms. |
| Supabase | Database for resource and lead records, and storage for the resource files. |
| Neon | Database for the diagnostic and plan tool, holding the figures you enter and your report. |
| Stripe | Payment processing for report purchases. |
| Resend | Transactional and notification email. |
| Pipedrive | Our CRM and contact database, and the platform that sends the newsletter to subscribers (Campaigns). |
| Plausible | Privacy-first, cookieless website analytics. |
| Google Workspace | Our business email. |
Where personal data is transferred outside the UK, it is protected by appropriate safeguards, such as the UK International Data Transfer Agreement or equivalent standard contractual clauses. We do not sell your personal data.
How long we keep it
We keep personal data only as long as we need it, on the following basis:
| Enquiry & lead records | Kept while we have a live relationship or a legitimate reason to. Where there has been no meaningful contact, we delete them within two years. |
| Marketing subscribers | Kept until you withdraw consent or ask us to stop. |
| Diagnostic & plan figures | Used only to produce your report and deleted within six months of the engagement, unless you ask us to retain them. |
| Purchase & payment records | Kept for six years, to meet UK tax and accounting requirements. |
| Server logs | Held only briefly, for security and diagnostics. |
You can ask us to delete your data at any time and we will, unless we are required to keep it.
Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you.
- Have inaccurate data corrected.
- Have your data erased, where applicable.
- Restrict or object to processing.
- Request a copy of your data in a portable format.
- Withdraw consent for marketing at any time.
To exercise any of these, email alan@why-marketing.com and we will respond within the statutory timeframe. You may also complain to the Information Commissioner's Office (ICO) at ico.org.uk.
Cookies
We use one strictly necessary, first-party cookie to remember unlocked resources. We do not use advertising or cross-site tracking cookies. Our website analytics are privacy-first and cookieless, so no consent banner is required. If that ever changes, we will ask for your consent first.
Contact
For any privacy question or request, email alan@why-marketing.com.