Self-assessment · free

You are spending to acquire customers. Do you know what each one costs?

Most teams cannot answer that with a number. Calibrate is a free, ten-minute self-assessment: 28 questions, an indicative read on your CLV:CAC position, and the four areas most likely to be quietly costing you.

Start Calibrate Free · no login · result emailed
CalibrateFree self-assessment
28Questions
10Minutes
4Focus areas
Indicative read · emailed on completion
01 · How it works

Ten minutes in. A defensible read out.

1

Answer 28 questions

Brand, awareness, nurture, conversion. Every one calibrated to a specific driver of CAC or CLV. Nothing filler.

2

Get scored against the bar

Your answers are measured against the one that matters: a CLV:CAC ratio of 3:1 or above. You either clear it or you do not.

3

Read your position

A structured summary lands by email, showing exactly where you stand by stage and the four areas to look at first.

4

Move with evidence

If it flags a problem, the full diagnostic measures it precisely. If it does not, you have a read the board will accept.

Indicative only · the full diagnostic measures the number precisely

02 · What Calibrate assesses

The waste hides in the gaps between stages. Calibrate looks at all four.

Foundation

Brand & Positioning

  • ICP definition and clarity
  • Value proposition differentiation
  • Pricing position and margin integrity
  • Brand presence in target market
Top of funnel

Awareness & Visibility

  • Channel mix and first-touch investment
  • Reach into ideal customer segments
  • Content and thought leadership
  • Market presence against competitors
Mid funnel

Consideration & Nurture

  • Lead qualification rigour
  • Nurture infrastructure and conversion
  • Sales and marketing alignment
  • Pipeline velocity and cycle length
Bottom of funnel

Conversion & Performance

  • Fully-loaded CAC by channel and segment
  • Discount frequency and margin impact
  • Onboarding speed and early retention
  • Revenue composition and expansion
When you want certainty

A direction is enough to act. A number is enough to defend.

Calibrate points you at the problem. When you need to prove it, the Commercial Logic diagnostic measures your CLV:CAC ratio to a standard your board will accept.

See the diagnostic Fixed fee · board-ready verdict
Ready when you are

Ten minutes now, or keep guessing.

Free, no login, and your result arrives by email.

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