Self-assessment · free

Where do your acquisition economics stand?

Calibrate is a free, ten-minute self-assessment. Answer 28 questions and receive an indicative read on your CLV:CAC position, with the four areas most likely to be costing you.

Start Calibrate → Free · no login · result emailed

CalibrateFree self-assessment

28Questions

10Minutes

4Focus areas

Indicative read · emailed on completion

01 · How it works

Four steps to an indicative read.

Answer 28 questions

Covering brand, awareness, nurture, and conversion, each calibrated to a specific driver of CAC or CLV.

Receive your score

Your responses are scored against the unit economics benchmark: a CLV:CAC ratio of 3:1 or above.

Read your output

A structured summary arrives by email, showing your position by stage and four areas to look at.

Decide your next move

If it flags a problem, the full diagnostic measures it precisely. If not, you have a defensible read for the board.

Indicative only · the full diagnostic measures the number precisely

02 · What Calibrate assesses

Four acquisition stages. Every driver of your CLV:CAC ratio.

Foundation

Brand & Positioning

ICP definition and clarity
Value proposition differentiation
Pricing position and margin integrity
Brand presence in target market

Top of funnel

Awareness & Visibility

Channel mix and first-touch investment
Reach into ideal customer segments
Content and thought leadership
Market presence against competitors

Mid funnel

Consideration & Nurture

Lead qualification rigour
Nurture infrastructure and conversion
Sales and marketing alignment
Pipeline velocity and cycle length

Bottom of funnel

Conversion & Performance

Fully-loaded CAC by channel and segment
Discount frequency and margin impact
Onboarding speed and early retention
Revenue composition and expansion

When you want certainty

Calibrate gives you a direction. The diagnostic gives you the number.

Calibrate is an indicative self-assessment. The Commercial Logic diagnostic measures your CLV:CAC ratio to a standard your board will accept.

See the diagnostic → Fixed fee · board-ready verdict