The diagnostic · Calibrate

The diagnostic that answers the CFO's question first.

Calibrate is a 28-question diagnostic covering four stages of acquisition economics. It takes ten minutes and produces a board-ready output with four prioritised commercial actions.

Begin the diagnostic Opens the Calibrate tool
CalibrateThe B2B CAC diagnostic
28Questions
10Minutes
4Actions
Result emailed on completion · board-ready
01 · How it works

Four steps to a capital return verdict.

1

Answer 28 questions

Covering brand, awareness, nurture, and conversion, each calibrated to a specific driver of CAC or CLV.

2

Receive your score

Your responses are scored against the unit economics benchmark: a CLV:CAC ratio of 3:1 or above.

3

Read your output

A structured report arrives by email, showing your position by stage and four prioritised actions.

4

Act on the findings

If it reveals a problem, the methodology is ready. If it confirms the ratio is sound, you have a defensible answer for the board.

Lead captured on start · result delivered by email

02 · What Calibrate assesses

Four acquisition stages. Every driver of your CLV:CAC ratio.

Foundation

Brand & Positioning

  • ICP definition and clarity
  • Value proposition differentiation
  • Pricing position and margin integrity
  • Brand presence in target market
Top of funnel

Awareness & Visibility

  • Channel mix and first-touch investment
  • Reach into ideal customer segments
  • Content and thought leadership
  • Market presence against competitors
Mid funnel

Consideration & Nurture

  • Lead qualification rigour
  • Nurture infrastructure and conversion
  • Sales and marketing alignment
  • Pipeline velocity and cycle length
Bottom of funnel

Conversion & Performance

  • Fully-loaded CAC by channel and segment
  • Discount frequency and margin impact
  • Onboarding speed and early retention
  • Revenue composition and expansion
03 · What you receive

A board-ready output, emailed on completion.

The Calibrate output is not a summary of your answers. It is a structured commercial verdict: your acquisition economics by stage, your CLV:CAC exposure, and four actions ranked by impact on the ratio.

Sample outputRanked by impact
Consideration & Nurture
Brand & Positioning
Awareness & Visibility
Conversion & Performance
Ready when you are

Ready to know where you stand?

Ten minutes. No login required. Your result arrives by email.