For practitioners

Own the first question your clients cannot answer.

Advisers who lead with CAC, CLV:CAC and payback win the room. The Commercial Logic diagnostic puts that number in your hands, by accreditation. Run it for your clients, or carry it under your own brand.

AccessBy accreditation
Three ways to put it to work
  • 01Per diagnostic
    Coded, single-use access
  • 02Annual licence
    Unlimited use across your practice
  • 03White-label
    The diagnostic under your brand
Training and accreditation included

Accredited access only.

Companies cannot buy their way in and run it on themselves. Access is earned by advisers I have trained in its use and interpretation. That scarcity is the point: every result carries the same standard, whoever delivers it.

01 · Ways to license

One methodology. Three ways to bill it.

Per diagnostic

Coded single use

For occasional use

One client, one coded key, one defensible number. Drop a diagnostic into a broader engagement without committing to a licence.

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Annual licence

Unlimited use

For active practices

Run it on every client you like for one fixed fee. Named users, priority support, and a diagnostic you can open every engagement with.

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White-label

Under your brand

For established firms

Your logo, your colours, your domain, your client-facing output. The clients see your brand. You hold the methodology behind it.

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02 · Every licence includes

Deliver it like you built it.

Training

Methodology & interpretation

The inputs, the calculations, and how to read and present the result with authority. You leave able to defend every figure.

Accreditation

A recognised standard

Proof you deliver the diagnostic to the same standard as the practice that built it. Not a badge, a benchmark.

Support

Direct access

Me, on call, for interpretation, edge cases, and how to position the findings so a client acts on them.

Why carry it

Lead with a number, not an opinion.

Advisers who lead with tactics are interchangeable. Open with a finance-grade CAC answer and you are the one in the room the CFO takes seriously. It gives you a defensible number to build an engagement on, not an opinion to keep defending.

Enquire about licensing
For advisers and consultancies

Put the diagnostic to work in your practice.

Tell me about your practice and how you would use it. Access is by accreditation, so it starts with a conversation, not a checkout.

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