Commercial Logic · Learn the method
Learn to prove your marketing pays.
The thinking behind the Marketing Audit: the book, a live class on the ratio, and the working papers behind the method.
The book
The Marketing Blind Spot
How B2B marketing learned to look productive without being accountable, the evidence for it, and where the numbers usually go wrong. The full argument, in a book. Coming soon.
Live class · £250 a seat
The ratio, in ninety minutes
Live online. How to work out what a customer costs you, weigh it against what they are worth, defend the number to your board, and act on what it tells you. Recording included.
Register interest → not scheduled yet, join the list for the first dates
Working papers
The evidence base
The papers and worked examples behind the method: what a customer really costs to win, how fast a business burns capital to grow, and real cases worked end to end.