A board-grade diagnostic of your customer economics. Before you raise, before you hire, before you sign off next year's budget.
You complete the intake. You see a tailored read on your position, before a card is touched. You pay to unlock the finished report, never to discover the price.
A guided intake, built to finance standards: fully-loaded costs, gross margin, a discount rate, retention held separate.
Where your position actually sits, specific to your inputs, on the table before any payment.
Before the gatePay, and the complete Marketing Audit is yours: the verdict, the acquisition and retention detail, the ranked actions.
Pay to unlockA 45-minute read-out of what the numbers mean and where to start. The report is the artefact. The read is the meaning.
Not a slide deck. A board-ready, designed document of around ten pages, built to the same standard as our published working papers. It opens with the verdict and the headline numbers, sets out the inputs you supplied, and works through fully-loaded CAC, net CLV, the ratio, payback, and Capital Burn Velocity.
Then it separates acquisition from retention, and direct from channel where you sell through partners, and shows where the blended figure was overstating your true cost to win. It closes with the top actions ranked by impact and a method appendix. Cohort-level economics, the return on each customer type inside acquisition, is the remit of the Marketing Strategy & Plan. Alongside the report comes your reviewed read: the interpretation, delivered in person.
Read a fully worked specimen →It was spending $3M a year on paid search. One segment was being won at a CLV:CAC of 0.012:1: roughly $3,000 to acquire a customer worth about $40 in lifetime value. For every dollar spent winning that segment, a little over one cent came back.
The blended numbers hid it. The unit economics question found it, and the reallocation followed. This is the business the method comes from.
Read the case →~$3,000 spent to win a customer worth ~$40. Found, then fixed.
One price, shown upfront, set by your revenue band. Every tier delivers the same board-grade Marketing Audit and your reviewed read with Alan. The depth never changes by tier. The price reflects the size of the business, nothing else.
For businesses up to £5M in revenue.
For businesses of £5M to £25M in revenue.
For businesses of £25M in revenue and above.
No subscription. No cadence to commit to. Re-run the diagnostic as often as you like, and pay a single price per run, set by your tier.
The report is delivered to the standard described here, or your fee is refunded. You complete the intake and see a tailored finding before the gate. You pay to unlock the finished report, never to discover the price.
Tier is set by your business revenue (Foundation up to £5M, Growth £5M to £25M, Scale £25M and above), not the depth of the report. Every engagement produces the same board-grade Marketing Audit and reviewed read. Foundation runs as instant self-serve checkout; Growth and Scale begin with a short qualifying call to confirm data readiness before payment. Additional runs are a single price per run by tier (£720, £900, £1,500), with no subscription.
A marketing strategy built to a capital-return standard.
A verdict is only worth what you do next. Where the diagnostic finds a problem, this is the fixed-scope engagement that acts on it: built to reduce CAC, lift net CLV, and slow the burn. It breaks the blended ratio down to the customer cohort, so a segment quietly returning 1:1 inside a healthy-looking 3:1 is found and re-costed, not left hiding in the average. A fixed price and timeline by tier, scoped at your read-out, no retainer to sign. Your diagnostic fee is credited in full.
A plan needs an owner, or it stalls. This is senior marketing leadership on a part-time basis, accountable for the ratio, the reallocation, and the reporting your board and investors expect. Scoped by agreement, priced to the mandate, no long lock-in.
Nothing here asks for trust on faith. The specimen report, the method, and the working papers are all open to read before you commit a penny.
The complete Marketing Audit, worked end to end on an anonymised example.
View specimen →Fully-loaded CAC, margin-based discounted CLV, and the 1:1 pivot behind Burn Velocity.
The methodology →The published paper series on the ratio, the warning signs, and the order of repair.
Read the papers →From £1,200, your reviewed read included. Or start free with Calibrate, a ten-minute indicative self-assessment.