Where I've worked
Senior, part-time marketing leadership for founder-led and PE-backed businesses. A CMO inside your business a day or two a week, accountable for the CLV:CAC ratio and the plan to move it.
Most businesses reach for fractional leadership at a growth or transition moment, when marketing matters more than the current setup can carry.
Marketing runs on tactics, not a strategy the board can see.
You are spending on acquisition without knowing what a customer returns.
Growth has stalled, or the next stage needs a plan you do not have in-house.
You have a team or agencies, but no senior owner setting their direction.
A raise, a sale or a board is about to test your marketing, and it will not hold.
You need CMO-level judgement, but not a CMO-level salary or a permanent hire.
Not advice from outside. A senior operator inside the business, accountable for the plan and its results.
Define where marketing will win, and hold it to the numbers rather than to opinion or the loudest channel.
Take accountability for the CLV:CAC ratio, CAC payback and the burn beneath them, and the plan to move each one.
Lead the in-house team, the budget and the agencies, so effort and spend point the same way.
Put process, hiring and skills in place so the marketing function is stronger when the engagement ends than when it began.
Translate marketing into the language finance and investors allocate against, with evidence a diligence team will accept.
Sharpen positioning and messaging where the market is not landing, so the demand you pay for converts.
A senior leader inside your business a day or two a week, in your meetings and accountable to your board, not a report delivered from arm's length.
The mandate starts where the diagnostic ends: a finance-grade read on your customer economics, so the plan acts on fact from the first week.
A monthly cadence, scoped to the mandate and scaled up or down as the work demands. You buy the leadership you need, not a fixed headcount.
You keep the strategy, the capability and the team you build. There is no retainer engineered to be hard to leave.
Most fractional marketing leadership starts with a point of view. This starts with your customer economics. Every mandate is anchored to the same finance-grade view the Capital Efficiency Report produces: fully-loaded CAC against discounted lifetime value, with Capital Burn Velocity underneath it.
The strategy follows the ratio, and the board can watch it move. It is why the work begins with the diagnostic: the evidence comes first, the leadership acts on it.
See the diagnostic →Founder-led and PE-backed businesses, roughly £5M to £50M in revenue, at a growth or transition moment: a raise, a new market, a stalled engine, or a marketing function that has outgrown its current leadership.
Begin with the diagnostic for a finance-grade read on where you stand, or book a conversation to talk through a mandate.