You have the verdict. Now you need the move. The Marketing Strategy & Plan turns it into a costed, sequenced route, scoped to your own numbers, priced and timed before it starts. Not a retainer. Not a workshop. The plan that moves your acquisition engine from destroying capital to creating it, and the case to carry it to your board.
No blank page. No question asked twice. The Build inherits every number from your Marketing Audit, and the clock starts the moment your marketing leader hands over the inputs, the one thing we cannot supply for you.
Built on your Marketing Audit: fully-loaded CAC, net CLV, the ratio, payback and Burn Velocity, by acquisition and retention. Already yours.
Already on fileYour marketing leader supplies what the diagnostic did not need: budget split, channel detail, the time behind the work. Minutes, not meetings.
Clock starts hereScoped to your tier: the four levers, the re-pointed budget, the activation and brand plans, sequenced into a recovery path to 3:1.
The plan, delivered. And with it, the case your marketing leader takes to the board, so the number stays owned inside the business.
A board-grade, designed document, built to the same standard as the Marketing Audit and our working papers. It restates the verdict as a capital problem, breaks the blended ratio open by customer cohort, so a segment returning 1:1 inside a healthy-looking average stops hiding, and names the four levers the plan acts on.
Then it re-points the same budget where it actually returns, sets the activation plan for now and the brand plan that compounds, and stages both into a recovery path to a sustainable ratio. It closes with the marketing dashboard read in the capital frame, and the case your marketing leader carries internally. Driven by the number, never a workshop.
Read a fully worked specimen →Most advisers install themselves inside the business and stay. The Marketing Strategy & Plan hands you a defined route and leaves your marketing leader holding the wheel, armed with the case to lead it.
A person parachuted in on an open-ended basis to run the function, on an arrangement that quietly continues forever. Useful, but it is capacity you rent, and the dependency never ends.
A defined engagement: fixed price, fixed scope, fixed timeline, and a plan that becomes yours. Your marketing leader keeps the wheel and gains the internal case to win the argument. We arm the leader; we do not replace them.
Priced by revenue, on the same tiers as the diagnostic, so the ladder reads as one offer. Nothing open-ended, nothing that smells of a retainer. The timeline runs from the day your data lands, and your diagnostic fee comes off the Build in full.
For businesses up to £5M in revenue.
For businesses of £5M to £25M in revenue.
For businesses of £25M in revenue and above.
The Build is reserved at your diagnostic read-out, not bought off a page. Scoped to your findings, fixed before it starts, and your diagnostic fee credited against it in full. No retainer. No open-ended commitment.
Tier is set by your business revenue (Foundation up to £5M, Growth £5M to £25M, Scale £25M and above), matching the diagnostic tiers. Scope and timeline step up with the tier, as shown. The timeline runs from receipt of your data inputs, since your marketing leader supplies them, not from the order date.
Every ICP cohort carries its own real return. Move the acquisition budget toward the cohorts that return, flex the envelope, and the blended economics respond. It is the capital case marketing takes to finance: online, computed on our servers, and never downloadable.
This allocation lifts the blended ratio to 3.10:1 from the plan's 2.40:1, and the lifetime value acquired for the same budget to £8.43m. The same capital, pointed at the cohorts that return.
| Cohort | CLV : CAC | CAC | Share of budget | Acquisition spend | New customers |
|---|---|---|---|---|---|
| EnterpriseGrow (actively acquire) | 4.60 | £10,000 | 55% | £253,000 | 25 |
| Mid-marketHold (maintain current level) | 2.20 | £6,000 | 35% | £161,000 | 27 |
| SMBGrow (actively acquire) | 0.70 | £8,900 | 10% | £46,000 | 5 |
| Blended | 3.10 | £4,180 | 100% | £460,000 | 57 |
Read the worked specimen, see where it comes from, and start where the Build starts, with the diagnostic.
The Marketing Strategy & Plan, worked end to end on an anonymised example. Judge it before you buy it.
View specimen →The Marketing Audit: the measured verdict the plan is built on, from £1,200.
The diagnostic →How Calibrate, the diagnostic, the Build and advisory fit together, enter at any level.
Ways to work →The Build is reserved at your diagnostic read-out, with your fee credited in full. It starts with the number. So start there.