A fixed-shape strategy engagement that turns your verdict into a costed, sequenced plan: the Capital Efficiency Plan. Scoped to your own numbers, priced and timed upfront, and built on the diagnostic you have already run. Not a retainer, not a workshop. A defined plan to move the acquisition engine from destroying capital to creating it, and the case to carry it to your board.
The Build does not begin from a blank page. It inherits the numbers from your Capital Efficiency Report, so nothing you have already given is asked again. The clock starts when your marketing leader provides the inputs, the one dependency we do not control.
The Build is built on your Capital Efficiency Report: fully-loaded CAC, net CLV, the ratio, payback and Burn Velocity, by segment.
Already on fileYour marketing leader supplies the planning inputs the diagnostic did not need: budget split, channel detail, the time allocation behind the work.
Clock starts hereScoped to your tier: the four levers, the re-pointed budget, the activation and brand plans, sequenced into a recovery path to 3:1.
The plan, delivered. With it, the case your marketing leader takes to the board, so the number stays owned inside the business.
The Capital Efficiency Plan is a board-grade, designed document, built to the same standard as the Capital Efficiency Report and our working papers. It opens with the verdict restated as a capital problem, breaks open where the blended figure was hiding the truth, and sets out the four levers the plan acts on.
It then re-points the same budget where it returns, lays out the activation plan for the here and now and the brand plan that compounds, and stages both into a recovery path to a sustainable ratio. It closes with the marketing dashboard read in the capital frame, and the case the marketing leader carries internally. Driven by the number, not a workshop.
Read a fully worked specimen →Most advisers place themselves inside the business and stay. The Capital Efficiency Plan hands you a defined route to act on, and leaves your marketing leader holding the wheel, armed with the case to lead it.
A person brought into the business on an open-ended basis, running the function and, usually, an arrangement that continues indefinitely. Useful, but it is capacity you rent, and the dependency does not end.
A defined engagement: fixed price, fixed scope, fixed timeline, and a plan that becomes yours. Your marketing leader keeps the wheel and gains the internal case to win the argument. We arm the leader; we do not replace them.
Priced by revenue, the same tiers as the diagnostic, so the ladder reads as one offer. Nothing open-ended, nothing that resembles a retainer. The timeline runs from the day your data inputs land, and your diagnostic fee is credited against the Build in full.
For businesses up to £5M in revenue.
For businesses of £5M to £25M in revenue.
For businesses of £25M in revenue and above.
The Build is reserved at your diagnostic read-out, not sold from a page. It is scoped to your findings, fixed before it starts, and your diagnostic fee is credited against it in full. No retainer, no open-ended commitment.
Tier is set by your business revenue (Foundation up to £5M, Growth £5M to £25M, Scale £25M and above), matching the diagnostic tiers. Scope and timeline step up with the tier, as shown. The timeline runs from receipt of your data inputs, since your marketing leader supplies them, not from the order date.
Read the worked specimen, see where it comes from, and start where the Build starts: with the diagnostic.
The Capital Efficiency Plan, worked end to end on an anonymised example.
View specimen →The Capital Efficiency Report: the measured verdict the plan is built on, from £1,200.
The diagnostic →How Calibrate, the diagnostic, the Build and advisory fit together, enter at any level.
Ways to work →The Build is reserved at your diagnostic read-out, with your fee credited in full. Start with the number.